Social media marketing refers to the techniques used to attract and maintain the attention of a target audience through various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others. This involves developing and sharing content that promotes a brand, service, or product to create a sense of connection and loyalty among the audience. Additionally, social media marketing may also involve paid social media advertising, which enables businesses to specifically target demographics and interests to expand their reach. Ultimately, social media marketing is a powerful strategy for building brand awareness, fostering customer engagement, and directing traffic to both physical and online business locations.