Conversion rate optimization (CRO) is the process of improving the user experience on a website with the goal of increasing the percentage of visitors who convert into customers. By identifying and addressing any obstacles or roadblocks in the conversion funnel, businesses can improve their website’s effectiveness and drive more revenue. CRO involves analyzing data and user behavior to make informed decisions about changes to the website, such as improving the design, layout, copy, and call-to-action buttons. The benefits of CRO include increased conversion rates, higher ROI on marketing spend, improved user experience, and a competitive advantage. By leveraging the power of CRO, businesses can maximize their results and achieve their goals.